The launch reunites the talented star with several of her previous collaborators including Max Martin and Dave Meyers.
'So What' was co-written by P!nk and produced by Max Martin, who successfully collaborated with her on her platinum selling singles, 'Who Knew' and 'U + Ur Hand'.
Meyers has been tapped to direct the video for 'So What'. P!nk previously worked with him on the videos for 'U + Ur Hand' and 'Stupid Girls', which earned an MTV Video Music Award for 'Best Pop Video'.
Since her debut in 2000, P!nk (Alecia Moore) has been widely hailed as a fearlessly talented singer/songwriter, and the Pennsylvania native's genre-defying creative risk-taking has propelled her to global stardom.
To date, the chanteuse has sold 22 million albums cumulatively worldwide. Her previous albums include: her four million-unit selling debut, 'Can't Take Me Home' (2000); her sophomore follow-up, 'M!ssundaztood' (2001) which sold 11 million worldwide; and the 2.7 million worldwide seller 'Try This' (2003).
Her most recent effort, 'I'm Not Dead' (April 2006) has sold over 5 million units globally and was the biggest selling international album in Australia in 2006/7.
'So What' at radio August 2008
Album available October 25th 2008
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